Howdy,
As promised, here's an article that will show you how to make your bio box kick a$$ and put a whole lot more traffic (and cash) in your pocket.
(Note: This is a super important topic and will require more than one post. Fear not, I'll have the entire "report" all up within 24 hours - okay?!)
Please, please do not make the same mistake that over 90% (even the experienced ones!) of authors make when it comes to your Bio Box (author resource box). Do NOT dismiss the purpose and the true power of this seemingly small part of your articles.
Most authors or article marketer's think that their bio box is a place for them to toot their own horn. Here's an example of what I mean:
"Jim Marketer is a former Herbalife President's Team member who earned a six figure income in 18 months using techniques discussed in his articles and blog. Currently he is involved in several network marketing opportunities, the primary being Success University"
That is a REAL Bio Box I copied at random from an article posted at Ezine Artices (name changed). And it's typical of over 90% of the ones you will see. We'll be referring back to Mr. Marketer's bio box to see how it should have been done but first...
What is the primary purpose of your article?
Obviously, it is to provide valuable information to the reader. Without that (value) your article fails. BUT, that's not what we mean for this particular section - we're focusing on traffic and money.
The primary purpose of your article should be to pre-sell the reader into wanting to click on the links in your bio box. Period. As your reader continues through your article, it should be pursuading them that they want, or better yet MUST HAVE, the resources that you are providing in your bio box. Once they reach the end of your article, your bio box should hit them with the "perfect soultion" to what the article was about.
This is the primary purpose of your article. Unless, of course, you're just wrting articles for the hell of it and you're NOT trying to get traffic or make any money.
With that said, can you start to see the problems with Joe Marketer's bio box?
Let's take a look at the "big picture" so we can see how the process goes from beginning to end.
1. Reader goes to Google and types in what they are looking for.
2. Reader finds your article and clicks to it.
3. Reader reads your article, thinks it is good (valuable) and
4a. Clicks on one of the links in your bio box for more information
OR
4b. Clicks away from your article because there is nothing in the bio box that is of any use whatsoever to him/her.
Obviously, we want the results in 4a.
Let's do a quick recap:
- Your bio box is NOT a place to toot your horn.
- Your article should be written to pre-sell the reader into clicking one of the links in your bio box
- Your bio box should be providing a solution to the reader.
That's it for this post... in the next posts we'll go over exactly how to create your bio box.
Until then....
For Bigger, Faster, Stronger Traffic
(always!)
Paul Kaiser
